Under the Miami sun, Isabela Grutman is a design innovator and luxury advocate. She is making waves with her jewelry brand, ISA GRUTMAN. Born in Brazil and raised in Miami, Grutman turned her vision into a jewelry line that’s both timeless and cutting edge. Each piece from her brand is a masterclass in craftsmanship, conscious luxury, and sustainability. Her pieces aren’t just accessories—they’re carefully designed statements that care about the environment.
Since marrying hospitality mogul David Grutman in 2016, Isabela has called Wynwood, Miami home. Isabela is more than just a jewelry designer. She’s part of Miami’s creative scene and she plays a key role in Groot Hospitality, advising on major projects such as The Goodtime Hotel with Pharrell Williams and Gekkō, the restaurant she co-founded with Bad Bunny. Through ISA GRUTMAN, she redefines luxury with eco-friendly collections that marry elegance with responsibility.
A Vision Beyond Decoration
Grutman’s jewelry goes far beyond embellishment. It is a philosophy—a celebration of mindful creation where every design speaks to the soul of conscious luxury. The brand offers a unique blend of vintage inspiration and modern innovation, where every piece is handcrafted from 14K and 18K fine metals and set with natural diamonds and gemstones. The result is a collection meant to be layered, treasured and passed down through generations a true investment in art and legacy.
At the heart of ISA GRUTMAN is a philosophy that pairs quality with ethical sourcing. Each piece is designed with love and respect for traditional craftsmanship. This is jewelry that’s not just worn it becomes a part of you, a lifestyle where beauty, sustainability, and personal storytelling collide.
Celebrity Endorsements: A Glamour Factor
The refined allure of ISA GRUTMAN has already captivated some of the world’s most influential style icons. Hailey Bieber, for example, added her own chapter to the brand’s story. Married to Canadian singer Justin Bieber and new mum to baby Jack Blues, Hailey celebrated her new motherhood in September. She chose the classic Mom ring from ISA GRUTMAN’s ready-to-wear collection and posted it on her Instagram Stories – a moment so beautiful Marie Claire called it “a push present”. Grutman attributes this easy collaboration to a friendship and trust, a reminder that whether celebrity or everyday connoisseur, every client deserves perfection.
Not to be outdone, Serena Williams has been wearing ISA GRUTMAN pieces to elevate her power looks. International style icon Camila Coelho adds ISA GRUTMAN designs to her wardrobe, while Victoria Beckham and Ivanka Trump wear the brand’s timelessness with ease. Each celebrity wears the designs in her own way – whether on the red carpet or at a Miami soiree – proving the collection can transcend trends and fit any style.
At its heart ISA GRUTMAN is a jewelry experience that’s luxurious and intimate. Vintage inspired, modern sensibility. Every piece is of the highest quality and craftsmanship, as comfortable as it is beautiful. Whether it’s a statement necklace, an elegant bracelet or a subtle pair of earrings, each design is meant to be worn every day—infusing moments with grace, style and timelessness.
Redefining Miami’s Luxury
Isa Grutman’s vision for her brand is clear: to make people feel beautiful and express themselves. With every carefully designed piece ISA GRUTMAN wants to be the go to jewelry brand for people who demand innovation, luxury and integrity. A brand built on longevity—both in design and in the stories the jewelry will tell for years to come.
In a city of glamour and art ISA GRUTMAN is setting a new standard for conscious luxury. Her collection is not just an accessory but a statement—a fusion of art and ethical elegance that redefines what it means to invest in fine jewelry today. It’s a legacy in the making. Isa Grutman’s commitment to quality, sustainability, and timeless design means each piece will continue to inspire and captivate, one beautiful detail at a time. In the ever changing landscape of Miami luxury, ISA GRUTMAN stands out—a true celebration of beauty, craftsmanship and the art of transformation to a living well. As once Iris Apfel said, ‘‘Jewelry is the most transformative thing you can wear.’’
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