Celebrating 10 years in partnership together, M&S have spent a decade bringing comfortable and beautiful lingerie to the female consumer, featuring comfortable fabrics, delicate patterns, and flattering forms. As an inspiration to many around her, Rosie Huntington-Whiteley’s desire to grow the collection came naturally when she realized there wasn’t any shapewear that could also stand alone as an outfit enhancement.
CoutureWear by Rosie is shapewear that “celebrates the natural contour of your body while providing a seamless silhouette under your favorite outfits,” as described on the M&S website.
The collection will add to its 37-piece selection with items like bodysuits, corsets, push-up bras, and waist-cinching undergarments, with details like sheer mesh inserts and high-shine finishes.
Rosie hopes this line encourages women to wear them to be seen. Take advantage of their multi-purpose. This collection is sensual, and sophisticated and at a more reasonable price point than many similar products. “This collection perfectly marries the elegance of elevated lingerie with the functionality of shapewear, designed to smooth and sculpt the silhouette,” says Rosie on M&S. “ Whether worn beneath clothing or style to be seen, these pieces create a sleek, flawless foundation.”
The ContourWear by Rosie is currently available on M&S.com.