Chloé debuts its newest fragrance, L’Eau de Parfum Intense

Innovative, yet remaining true to its legacy, Chloe reimagines its signature scent with a face-lift to its newest fragrance release, L’Eau de Parfum Intense.

A scent worth remembering, Chloe introduces its newest fragrance to its iconic collection, L’Eau de Parfum Intense. As a reinterpretation of its original scent, the signature bottle stands with a bold new label wrapped in a garnet ribbon. 

The fragrance was designed by perfumers Michel and Romain Almairac. It is a floral woody fragrance that opens with raspberry notes that transition into a rose, evoking the scents of the flower at different times of the day. 

A woman’s fragrance can tell a lot about her personal preferences. When choosing a scent, it is a process in which one must appreciate the ingredients through only one of the six senses, unlike choosing fashion where you can touch and see. But choosing a fragrance in the last few years has moved past just a sophisticated and enticing smell. Women are choosing brands that embody a sustainable approach to beauty. Chloe’s newest fragrance, L’Eau de Parfum Intense is made up of a vegan formula persuading its customer that quality is of the utmost importance.