On January 25, 2025, Jacquemus unveiled its “La Croisière” collection in an intimate show held at a historic Parisian apartment designed by architect Auguste Perret. This highly anticipated Spring/Summer 2025 presentation celebrated Jacquemus’ signature aesthetic, marrying contemporary french elegance with playful, nostalgic touches. The unique format, filmed entirely on iPhones, provided an up-close view of the collection’s intricate details, further emphasizing its craftsmanship.
The collection radiated with a fresh, playful energy, led by butter yellow as a standout color. The hue appeared in flowing sundresses, tailored blazers, and crop tops, evoking sunshine and warmth. Complementing this was the resurgence of polka dots, which adorned sheer fabrics and silk dresses in subtle and bold variations. These playful dots added a touch of whimsy while maintaining the elegance for which Jacquemus is known.
Flowy silhouettes inspired by Marilyn Monroe were central to the collection. Dresses with asymmetrical hemlines, tabard tops and circle skirts, reflected the French Mediterranean aesthetic deeply ingrained in Simon Porte Jacquemus’ designs. Daring cutouts were another highlight, appearing in structured bodices and slinky evening dresses. These cutouts created geometric patterns, revealing just the right amount of skin to keep the designs modern yet sophisticated. Feminine tailoring also played a key role, with wide-legged trousers, A-line skirt hems, and drop waist dress lines, creating sleek yet sophisticated ensembles.
Jacquemus’ accessories this season elevated the collection, adding a perfect finishing touch to each look. Sophisticated sling backs with a pointed toe, east west sleek designed handbags brought an artisanal edge to the outfits, while oversized earrings introduced a playful flair. Textural contrasts were also a defining feature, blending light, airy fabrics like cotton voile and sheer with heavier, textured materials, including boucle and jacquard. These combinations brought depth and dimension to the garments, while sheer paneling added a sensual element.
The intimate event drew an elite crowd of fashion icons and celebrities. Pamela Anderson, Carla Bruni, and singer Tyla were among the attendees, each exuding effortless style. Tyla turned heads in a daring Jacquemus black gown with side cutouts, perfectly embodying the brand’s ethos of modern sophistication. The exclusive guest list and their impeccable styling underscored the global appeal and enduring relevance of Jacquemus.
In a bold move, Jacquemus chose to shoot the entire show with iPhones strategically placed around the venue. This unconventional approach harkened back to Simon Porte Jacquemus’ early days of building his brand on social media. It also created a more personal, intimate viewing experience, aligning perfectly with the mood of the collection.
With “La Croisière,” Jacquemus reaffirmed its mastery of merging playful elegance with artistic innovation. The butter yellow hues, polka dots, and daring cutouts created a collection that was as wearable as it was aspirational. This runway show not only highlighted Jacquemus’ roots in French charm but also positioned the brand at the forefront of modern fashion. A true celebration of joie de vivre, “La Croisière” is sure to set the tone for Spring/Summer 2025 trends.