Assouline, founded in Paris in 1994 by Prosper and Martine Assouline, is a brand synonymous with luxury publishing. The company’s mission is to create books that are not merely publications but objects of art. Combining exceptional content with stunning design, Assouline has elevated the coffee table book into an essential lifestyle statement, capturing the essence of culture, fashion, and art.
The story of Assouline began with the release of La Colombe d’Or, a book inspired by the famed Provençal hotel of the same name. This inaugural publication set the tone for the company’s ethos: crafting visually stunning books that tell compelling stories. Prosper and Martine, who shared a passion for art, culture, and design, sought to fill a gap in the publishing industry. They aimed to create books that would appeal not only to readers but also to aesthetes and collectors.
A Visionary Approach to Publishing
From the start, Assouline embraced a bold and innovative vision:
- Luxury Materials: Assouline books are crafted using the finest materials, including hand-tipped images, linen covers, and clamshell cases. These elements turn each book into a collectible work of art.
- Unique Design: The brand is known for its visually striking layouts, which often pair high-quality photography with elegant typography.
- Wide Scope: Their publications span a variety of subjects, including fashion, art, travel, gastronomy, architecture, and history.
The Memoire Collection: Defining the Brand
In 1996, Assouline launched the Memoire Collection, a series of books dedicated to fashion, jewelry, design, and art. These titles, such as Chanel, Dior, and Vionnet, offered in-depth insights into the legacies of iconic brands and figures. The series became a global success, available in multiple languages and cementing Assouline’s reputation as a leading voice in luxury publishing.
Assouline’s ambitions soon extended beyond books. By the early 2000s, the company had expanded internationally, opening flagship boutiques in major cities such as New York, London, and Dubai. These stores are more than retail spaces—they are cultural hubs, featuring curated collections of books alongside designer furniture, rare objects, and art. Maison Assouline in London, located in a historic bank building, is a standout example, offering visitors an immersive experience that blends literature, art, and lifestyle.
Assouline has partnered with some of the world’s most prestigious brands to create bespoke publications. Collaborations with Louis Vuitton, Dior, Cartier, and Valentino have resulted in books that showcase the craftsmanship and history of these luxury houses. Each project is a reflection of Assouline’s ability to blend storytelling with impeccable design.
Landmark Moments in Assouline’s History
- 2004: Assouline moved its headquarters to New York City, further solidifying its global presence.
- 2011: Prosper Assouline was awarded the Chevalier des Arts et des Lettres by the French Ministry of Culture for his contributions to the arts.
- 2013: LVMH, the luxury conglomerate, acquired a minority stake in Assouline, recognizing its cultural and commercial value.
- 2020: Assouline reached a milestone of over 1,700 published titles, showcasing the brand’s enduring relevance in the ever-evolving world of publishing.
Top-Selling Books and Cultural Impact
Assouline’s books are more than just reading material; they are objects that encapsulate moments, movements, and lifestyles. Their bestsellers, such as Chanel: The Impossible Collection and Ibiza Bohemia, have become must-haves for collectors and enthusiasts alike, offering a blend of inspiration and aspiration.
Top Four Best-Selling Books:
- Chanel: The Legend of an Icon
This book delves into the legacy of Coco Chanel, exploring her influence on fashion and culture. It features a curated selection of photographs and essays that highlight the timeless elegance of the Chanel brand. - Louis Vuitton: Virgil Abloh (Classic Cartoon Cover)
A tribute to the late designer Virgil Abloh, this volume showcases his groundbreaking work at Louis Vuitton, blending streetwear with high fashion. The book includes exclusive images and insights into Abloh’s creative process. - James Bond Destinations
An exploration of the iconic locations featured in the James Bond films, this book offers readers a journey through the glamorous and exotic settings that have become synonymous with the franchise. - New York Chic
Celebrating the unique style and energy of New York City, this publication captures the essence of its fashion, architecture, and cultural landmarks through stunning photography and engaging narratives.
Four New Releases for 2024:
- Loro Piana: Master of Fibres
Celebrating 100 years of Loro Piana, this handcrafted book explores the brand’s history, craftsmanship, and luxury through rare archives and stories. - Madrid Chic
This publication offers an intimate look at Madrid’s vibrant culture, fashion, and architecture, capturing the city’s unique blend of tradition and modernity. - Wine & Travel Italy/France
Featuring expert insights from World’s Best Sommelier Enrico Bernardo, these stunning volumes guide readers through the most renowned vineyards, hidden gems, and cultural treasures of both countries. Perfect for wine aficionados and lovers of travel, this gift set is an invitation to explore iconic regions, uncovering stories of tradition, innovation, and timeless beauty. - AlUla Old Town
Also set for a 2024 release, this volume will explore the ancient city of AlUla, highlighting its archaeological significance and the stunning landscapes of Saudi Arabia.
A Legacy of Excellence
Assouline remains a family-run business, with Prosper and Martine’s son Alexandre now involved in the brand’s operations. Their dedication to blending culture, luxury, and design has made Assouline a symbol of timeless sophistication. Whether celebrating the world’s most exclusive destinations or chronicling the legacy of iconic designers, each Assouline book serves as a bridge between the past and present, offering readers a glimpse into the artistry of modern publishing.
For those seeking to immerse themselves in the beauty of the world, Assouline’s books provide a gateway to the extraordinary, reminding us that the art of storytelling is truly timeless.
Explore one of the newest Assouline coffee table books available on our Holiday Gift Guide.